Why Smart Building Insight Exists
The Building OpTech market is evolving faster than ever. Every week brings acquisitions, funding rounds, product launches, partnerships, and bold claims about where the industry is headed. Most professionals don’t have time to follow it all—or separate the meaningful signals from the noise.
Smart Building Insight exists to do exactly that.
Our goal isn't to report every story—it's to help readers understand which stories matter, and why.
Smart Building Insight provides independent analysis of the companies, investments, technologies, and strategic shifts shaping the commercial building industry. We cover mergers & acquisitions, fundraising, public company strategy, partnerships, product launches, and other developments—connecting individual announcements to the broader trends driving the market. Our Deal Desk provides exclusive analysis of market developments you won't find anywhere else.
Today, Smart Building Insight is read by more than 3,000 executives, investors, founders, product leaders, and other professionals across the Building OpTech ecosystem.
Smart Building Insight is published by Joe Aamidor, who leads Aamidor Consulting, a strategy consulting firm for software/solution vendors, investors, and users with a specific focus on product management, product marketing, and market strategy. Representative projects include competitive analysis, market sizing, voice of customer studies, among others. Joe previously held senior product roles at Johnson Controls and Lucid (acquired by Acuity).
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We believe a better, more technology-enabled built environment begins with better market understanding.
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Work with us
Aamidor Consulting is a product and market strategy consulting firm specializing in Building OpTech. We’ve worked with over 200 companies across the Building OpTech ecosystem, and would love to talk to you about how we can help. You can use our project inquiry form, or contact us directly, or find our founder on LinkedIn.
Representative projects include:
Commercial due diligence for investors and acquirers
Competitive analysis, pricing & market sizing
Product strategy & voice-of-customer research
Independent "red team" reviews of strategic decisions
Procurement support for owners/operators
Executive workshops
Speaking engagements
